Personalized Nutrition: The Trend of Tailoring Diets to Individual Health Needs

One-size-fits-all nutrition is no longer sufficient. The trend of "personalized nutrition" is becoming a major movement in the global food industry, gradually shaping the Vietnamese market. In this context, TH Group has emerged as a pioneer, building a diverse product ecosystem designed to meet the specific health requirements of various consumer groups.

According to nutritional experts, energy and nutrient requirements vary based on age, gender, and lifestyle. Children need protein, calcium, and micronutrients for growth; adults require balanced intake to maintain stamina and manage weight; while the elderly prioritize easily digestible diets to protect muscle mass and bone health. Furthermore, specific groups such as athletes or those with lactose intolerance demand specialized food solutions.

Driven by the goal of providing clean, fresh dairy, TH has applied modern production technologies to strictly control quality. Their ecosystem now encompasses over 200 products, ranging from fresh milk, nut milk, and organic milk to low-sugar or no-added-sugar options, catering to sophisticated consumers who prioritize natural origins.

Experts, such as Prof. Dr. Le Thi Hop, former Director of the National Institute of Nutrition, highly value TH's leadership in healthy consumption trends. From the TH true NUT line, which replaces refined sugar with natural sweetness from dates, to European-standard organic products and TH true OAT milk for vegans, the brand is contributing significantly to improving the daily nutritional intake of the Vietnamese people.

The TH true MILK HILO product is also a testament to nutritional optimization, featuring 70% more calcium and 60% less fat, effectively supporting customers who need to manage their energy intake. The development of such a diverse portfolio highlights the firm's strategic vision in providing proactive health solutions rather than just food.

Moving forward, personalized nutrition will continue to thrive alongside the growth of proactive health-conscious lifestyles. As shared by Labor Hero Thai Huong, Founder of TH Group: "To become a kitchen for the world, we must first build a good kitchen for our own people." This remains the guiding principle for all of the group's innovation and product development efforts.