Hung Yen Implements Innovative Solutions to Boost Consumption of Agricultural Products and OCOP Items

Thanks to the implementation of integrated and innovative solutions, Hung Yen province has effectively managed the consumption of local agricultural products and specialties, recording an value increase of 17-20%.

To assist enterprises, cooperatives, and farming households, the Hung Yen Department of Agriculture and Rural Development initiated a project to "Enhance product identification, connect key agricultural, specialty, OCOP, and craft village products with the retail community, 2021-2025". The project focuses on standardizing packaging, barcodes, and traceability systems to strengthen the market position of local goods.

The project aims to list 100% of 3-star OCOP products on e-commerce platforms like postmart.vn and voso.vn, while connecting 45-50% of OCOP output to supermarkets and clean food chains. To date, 53 entities have received support to design packaging for 85 product types, including key agricultural commodities, OCOP specialties, and craft village goods.

The project focuses on 8 strategic support groups, ranging from registering trademark rights and creative packaging design to building websites and QR code traceability systems. Products such as lotus-stuffed longan, Curcumin turmeric powder by Hoang Minh Chau enterprise, and Van Giang ornamental kumquats have all had their visual identity upgraded, attracting significant market interest.

Mr. Do Minh Tuan, Director of the Hung Yen Department of Agriculture and Rural Development, affirmed that this success stems from the decisive guidance of the Provincial Party Committee, the People's Council, and the People's Committee. Moving forward, the agricultural sector will continue to promote trade facilitation activities, supply-demand connection, and ensure timely disbursement of project funds to meet strategic goals by 2025.